A payments API for marketplaces and platforms. Technical evaluators compare vendors in assistants using integration depth, pricing models, and fraud narratives.
Getting ready for live results. We recently opened this case study page and we're onboarding the property—hooking up Search Console and letting history accumulate day by day. Until enough real data is in (usually after sync completes), what you see here is a friendly preview so you know how charts and tables will look. Nothing below is claimed as final Google performance; numbers swap to live Search Console metrics automatically once collection catches up.
Last 90 days vs previous 90 days
Compares the most recent 90 day rows in our database to the 90 day rows before that. Higher clicks and impressions and lower position are “good”.
Clicks (sum)
Previous 90d
5,438
2025-11-08 → 2026-02-05
·
Last 90d
5,979
2026-02-06 → 2026-05-06
+9.9%
Impressions (sum)
Previous 90d
228,001
2025-11-08 → 2026-02-05
·
Last 90d
270,550
2026-02-06 → 2026-05-06
+18.7%
Avg. position
Previous 90d
11.74
2025-11-08 → 2026-02-05
·
Last 90d
11.97
2026-02-06 → 2026-05-06
+0.23 ptslower is better
Avg. CTR
Previous 90d
2.60%
2025-11-08 → 2026-02-05
·
Last 90d
2.51%
2026-02-06 → 2026-05-06
-3.7%
12 months : numbers + trend in each card
Clicks
22,190
Sum · 2025-05-07 → 2026-05-06 · 365 days
vs prior 90d: +9.9%
Impressions
963,875
Sum · same window
vs prior 90d: +18.7%
Avg. position
11.98
Daily average (lower is better)
vs prior 90d: +0.23 pts(lower is better)
CTR
2.57%
Daily average CTR · chart in %
vs prior 90d: -3.7%
CTR line is daily CTR as a percent (not 0–1). Position is the daily average rank in Google (lower = better). The colored line under the headline is last 90d vs previous 90d when we have 180+ days; the chart is the full daily series in the window above.
Program snapshot (illustrative)
Program narrative below is illustrative (composite scenario). Search Console charts and 90-day tiles appear here automatically once this slug is wired to the same public sync pipeline as montreconnectee.co.
The challenge
1
Two incumbents were default answers for “payments API for marketplaces” despite weaker API surface area.
2
Docs were comprehensive but not clustered into topical authority for high-intent comparison queries.
3
Risk and compliance narratives were scattered : hard for models to summarize consistently.
What Topical OS did
1
Mapped competitor entities and integration paths; prioritized API design and fraud topics.
2
Published migration and security stories with schema-friendly summaries for assistant extraction.
3
Linked reference architecture pages to code tutorials to reinforce predicates (supports X, certified for Y).
Key results
1
Win rate climbed from 16.8% to 64.0% on tracked B2B evaluation prompts.
2
1520 AI citations with strong concentration on API reference clusters and comparison hubs.
3
88 enterprise-grade leads with documented AI-influenced touchpoints in CRM.
Top pages (latest day in data: 2026-05-06)
Whole site, last 90d vs previous 90d (same window as the chart section): clicks +9.9%, impressions +18.7%, CTR -3.7%, avg. position +0.23 pts(lower is better)
Per-URL 90-day totals come from Search Console (dimension page) for the same last-90 / previous-90 date ranges as the table above, and are saved on each case-study GSC sync.
↑ 90d momentum
https://b2b.fintech.payments.placeholder/
1-day snapshot (how we rank the list): pos 6.7 · 80 cl · 4,109 imps
GSC 90d (current)
3,224 clicks
157,452 impr.
avg. pos 6.9
90d → prior 90d
Clicks↑ +5.9%Impr.↑ +37.7%Pos↓ −0.9 (#1=best)
↑ 90d momentum
https://b2b.fintech.payments.placeholder/pricing
1-day snapshot (how we rank the list): pos 7.3 · 111 cl · 3,306 imps
1-day snapshot (how we rank the list): pos 16.8 · 8 cl · 310 imps
GSC 90d (current)
1,219 clicks
59,813 impr.
avg. pos 18.0
90d → prior 90d
Clicks↑ +13.7%Impr.↑ +43.7%Pos↓ −1.3 (#1=best)
↑ 90d momentum
https://b2b.fintech.payments.placeholder/security
1-day snapshot (how we rank the list): pos 17.2 · 54 cl · 1,934 imps
GSC 90d (current)
8,788 clicks
297,511 impr.
avg. pos 17.7
90d → prior 90d
Clicks↑ +16.1%Impr.↑ +18.2%Pos↓ −0.9 (#1=best)
Market
API-first challenger with strong developer adoption
Target buyers
CTOs, heads of payments, and product leads at marketplaces and SaaS platforms.
Methodology
Because live Search Console history isn't fully synced yet, these curves and totals are a temporary preview—same layout we'll use once onboarding finishes. Check back: figures refresh automatically when daily sync replaces preview rows with real Google data. Published stories are indexed in the case study index; methodology matches the semantic SEO operating system guide.