A direct-to-consumer brand focused on ethical sourcing. Discovery moved from Google Shopping to AI shopping assistants comparing materials, shipping, and brand ethics.
Getting ready for live results. We recently opened this case study page and we're onboarding the property—hooking up Search Console and letting history accumulate day by day. Until enough real data is in (usually after sync completes), what you see here is a friendly preview so you know how charts and tables will look. Nothing below is claimed as final Google performance; numbers swap to live Search Console metrics automatically once collection catches up.
Last 90 days vs previous 90 days
Compares the most recent 90 day rows in our database to the 90 day rows before that. Higher clicks and impressions and lower position are “good”.
Clicks (sum)
Previous 90d
17,601
2025-11-08 → 2026-02-05
·
Last 90d
18,206
2026-02-06 → 2026-05-06
+3.4%
Impressions (sum)
Previous 90d
786,877
2025-11-08 → 2026-02-05
·
Last 90d
806,181
2026-02-06 → 2026-05-06
+2.5%
Avg. position
Previous 90d
12.33
2025-11-08 → 2026-02-05
·
Last 90d
12.03
2026-02-06 → 2026-05-06
−0.31 ptslower is better
Avg. CTR
Previous 90d
2.53%
2025-11-08 → 2026-02-05
·
Last 90d
2.49%
2026-02-06 → 2026-05-06
-1.5%
12 months : numbers + trend in each card
Clicks
70,575
Sum · 2025-05-07 → 2026-05-06 · 365 days
vs prior 90d: +3.4%
Impressions
3,088,544
Sum · same window
vs prior 90d: +2.5%
Avg. position
12.22
Daily average (lower is better)
vs prior 90d: −0.31 pts(lower is better)
CTR
2.56%
Daily average CTR · chart in %
vs prior 90d: -1.5%
CTR line is daily CTR as a percent (not 0–1). Position is the daily average rank in Google (lower = better). The colored line under the headline is last 90d vs previous 90d when we have 180+ days; the chart is the full daily series in the window above.
Program snapshot (illustrative)
Program narrative below is illustrative (composite scenario). Search Console charts and 90-day tiles appear here automatically once this slug is wired to the same public sync pipeline as montreconnectee.co.
The challenge
1
Fast-fashion labels with bigger budgets dominated generic “sustainable fashion” answers.
2
Product feeds lacked structured attributes assistants use to compare materials and certifications.
3
Blog and PDP narratives used overlapping phrases without a single central entity for the brand story.
What Topical OS did
1
Entity extraction on catalog + blog to align materials, certifications, and supply-chain claims.
2
FAQ and PDP modules optimized for conversational queries (“is X brand ethical”, “vs. Y for workwear”).
3
Six agents iterated on topical clusters: materials science, sizing, shipping carbon, and care instructions.
Key results
1
Win rate in AI shopping comparisons increased from 28.0% to 67.2%.
2
740 AI citations, heavily on PDP-adjacent guides and comparison tables.
3
Attributed D2C revenue uplift crossed seven figures in the pilot window alongside stable paid efficiency.
Top pages (latest day in data: 2026-05-06)
Whole site, last 90d vs previous 90d (same window as the chart section): clicks +3.4%, impressions +2.5%, CTR -1.5%, avg. position −0.31 pts(lower is better)
Per-URL 90-day totals come from Search Console (dimension page) for the same last-90 / previous-90 date ranges as the table above, and are saved on each case-study GSC sync.
↑ 90d momentum
https://d2c.sustainable.commerce.placeholder/
1-day snapshot (how we rank the list): pos 7.0 · 131 cl · 7,303 imps
1-day snapshot (how we rank the list): pos 17.2 · 64 cl · 2,541 imps
GSC 90d (current)
9,799 clicks
465,244 impr.
avg. pos 18.6
90d → prior 90d
Clicks↑ +11.8%Impr.↑ +4.2%Pos↓ −1.3 (#1=best)
Market
Premium niche with strong repeat purchase
Target buyers
Conscious consumers and retail partners evaluating sustainability claims.
Methodology
Because live Search Console history isn't fully synced yet, these curves and totals are a temporary preview—same layout we'll use once onboarding finishes. Check back: figures refresh automatically when daily sync replaces preview rows with real Google data. Published stories are indexed in the case study index; methodology matches the semantic SEO operating system guide.