Semantic SEO Case Study : Behavioral Health Network
Healthcare · Outpatient care · Illustrative program
Search Console benchmarks synced with Topical OS.
A network of outpatient clinics and telehealth programs. Patients and administrators increasingly ask assistants for EHR and program recommendations : national brands dominated AI answers.
Getting ready for live results. We recently opened this case study page and we're onboarding the property—hooking up Search Console and letting history accumulate day by day. Until enough real data is in (usually after sync completes), what you see here is a friendly preview so you know how charts and tables will look. Nothing below is claimed as final Google performance; numbers swap to live Search Console metrics automatically once collection catches up.
Last 90 days vs previous 90 days
Compares the most recent 90 day rows in our database to the 90 day rows before that. Higher clicks and impressions and lower position are “good”.
Clicks (sum)
Previous 90d
4,338
2025-11-08 → 2026-02-05
·
Last 90d
4,487
2026-02-06 → 2026-05-06
+3.4%
Impressions (sum)
Previous 90d
177,009
2025-11-08 → 2026-02-05
·
Last 90d
190,036
2026-02-06 → 2026-05-06
+7.4%
Avg. position
Previous 90d
12.40
2025-11-08 → 2026-02-05
·
Last 90d
11.92
2026-02-06 → 2026-05-06
−0.48 ptslower is better
Avg. CTR
Previous 90d
2.71%
2025-11-08 → 2026-02-05
·
Last 90d
2.62%
2026-02-06 → 2026-05-06
-3.0%
12 months : numbers + trend in each card
Clicks
16,958
Sum · 2025-05-07 → 2026-05-06 · 365 days
vs prior 90d: +3.4%
Impressions
714,880
Sum · same window
vs prior 90d: +7.4%
Avg. position
12.30
Daily average (lower is better)
vs prior 90d: −0.48 pts(lower is better)
CTR
2.63%
Daily average CTR · chart in %
vs prior 90d: -3.0%
CTR line is daily CTR as a percent (not 0–1). Position is the daily average rank in Google (lower = better). The colored line under the headline is last 90d vs previous 90d when we have 180+ days; the chart is the full daily series in the window above.
Program snapshot (illustrative)
Program narrative below is illustrative (composite scenario). Search Console charts and 90-day tiles appear here automatically once this slug is wired to the same public sync pipeline as montreconnectee.co.
The challenge
1
National EHR brands appeared in AI answers for clinical workflow questions even when fit was weaker.
2
Accreditation and payer topics (CARF, Medicaid billing) were underrepresented in crawlable educational content.
3
Fragmented site structure diluted entity signals for “behavioral health + region + service line”.
What Topical OS did
1
Topic agents prioritized accreditation, telehealth parity, and ASAM-level care content aligned to how buyers search.
2
Built a topical map from service lines to compliance hubs with consistent internal linking.
3
Published comparison and checklist content that names competitors fairly while clarifying differentiators.
Key results
1
Win rate moved from 22.1% to 76.5% on tracked clinical-intent prompts.
2
980 AI citations across 61 assets; telehealth and accreditation pages drove the majority.
3
41 qualified inbound leads attributed to AI search referral paths in the measurement window.
Top pages (latest day in data: 2026-05-06)
Whole site, last 90d vs previous 90d (same window as the chart section): clicks +3.4%, impressions +7.4%, CTR -3.0%, avg. position −0.48 pts(lower is better)
Per-URL 90-day totals come from Search Console (dimension page) for the same last-90 / previous-90 date ranges as the table above, and are saved on each case-study GSC sync.
↑ 90d momentum
https://behavioral.health.clinics.placeholder/
1-day snapshot (how we rank the list): pos 7.0 · 61 cl · 3,433 imps
1-day snapshot (how we rank the list): pos 17.1 · 72 cl · 2,421 imps
GSC 90d (current)
11,203 clicks
572,584 impr.
avg. pos 17.3
90d → prior 90d
Clicks↑ +5.1%Impr.↑ +3.6%Pos↓ −1.3 (#1=best)
Market
Regional leader expanding telehealth intake
Target buyers
Clinical directors, compliance officers, and operations at mid-size behavioral health groups.
Methodology
Because live Search Console history isn't fully synced yet, these curves and totals are a temporary preview—same layout we'll use once onboarding finishes. Check back: figures refresh automatically when daily sync replaces preview rows with real Google data. Published stories are indexed in the case study index; methodology matches the semantic SEO operating system guide.