A venture-backed analytics product connecting warehouses and BI tools. Buyers compare vendors in ChatGPT and Perplexity : the brand was losing topical authority to louder incumbents.
Getting ready for live results. We recently opened this case study page and we're onboarding the property—hooking up Search Console and letting history accumulate day by day. Until enough real data is in (usually after sync completes), what you see here is a friendly preview so you know how charts and tables will look. Nothing below is claimed as final Google performance; numbers swap to live Search Console metrics automatically once collection catches up.
Last 90 days vs previous 90 days
Compares the most recent 90 day rows in our database to the 90 day rows before that. Higher clicks and impressions and lower position are “good”.
Clicks (sum)
Previous 90d
6,706
2025-11-08 → 2026-02-05
·
Last 90d
6,915
2026-02-06 → 2026-05-06
+3.1%
Impressions (sum)
Previous 90d
291,037
2025-11-08 → 2026-02-05
·
Last 90d
305,465
2026-02-06 → 2026-05-06
+5.0%
Avg. position
Previous 90d
11.63
2025-11-08 → 2026-02-05
·
Last 90d
11.91
2026-02-06 → 2026-05-06
+0.29 ptslower is better
Avg. CTR
Previous 90d
2.56%
2025-11-08 → 2026-02-05
·
Last 90d
2.56%
2026-02-06 → 2026-05-06
-0.1%
12 months : numbers + trend in each card
Clicks
26,592
Sum · 2025-05-07 → 2026-05-06 · 365 days
vs prior 90d: +3.1%
Impressions
1,151,353
Sum · same window
vs prior 90d: +5.0%
Avg. position
11.89
Daily average (lower is better)
vs prior 90d: +0.29 pts(lower is better)
CTR
2.59%
Daily average CTR · chart in %
vs prior 90d: -0.1%
CTR line is daily CTR as a percent (not 0–1). Position is the daily average rank in Google (lower = better). The colored line under the headline is last 90d vs previous 90d when we have 180+ days; the chart is the full daily series in the window above.
Program snapshot (illustrative)
Program narrative below is illustrative (composite scenario). Search Console charts and 90-day tiles appear here automatically once this slug is wired to the same public sync pipeline as montreconnectee.co.
The challenge
1
AI assistants surfaced three larger competitors for almost every “best X for Snowflake” style question.
2
Product differentiators (dbt lineage, governance) lived in docs but not in entity-rich, comparable content.
3
No unified topical map : blog, docs, and landing pages competed on overlapping intents.
What Topical OS did
1
Deployed crawl + entity agents to map competitor entities and gap topics around warehouse + semantic layer queries.
2
Shipped 96 brief-led pieces aligned to buyer journeys: evaluation, security review, and migration.
3
Structured internal links from hub pages to spokes so AI-readable context reinforced one central entity.
Key results
1
Win rate in AI-generated comparisons rose from 19.2% to 71.4% over five months.
2
Mention rate increased from 4.1% to 18.6% on tracked generative prompts.
3
1280 AI citations across 52 pages; 38% of new URLs earned at least one citation.
Top pages (latest day in data: 2026-05-06)
Whole site, last 90d vs previous 90d (same window as the chart section): clicks +3.1%, impressions +5.0%, CTR -0.1%, avg. position +0.29 pts(lower is better)
Per-URL 90-day totals come from Search Console (dimension page) for the same last-90 / previous-90 date ranges as the table above, and are saved on each case-study GSC sync.
↑ 90d momentum
https://enterprise.analytics.saas.placeholder/
1-day snapshot (how we rank the list): pos 7.2 · 125 cl · 4,443 imps
1-day snapshot (how we rank the list): pos 17.4 · 43 cl · 1,683 imps
GSC 90d (current)
6,504 clicks
233,841 impr.
avg. pos 18.9
90d → prior 90d
Clicks↑ +14.5%Impr.↑ +35.7%Pos↓ −0.9 (#1=best)
Market
Mid-market challenger in the modern data stack
Target buyers
Data engineering leads, analytics directors, and CIOs at growth-stage companies.
Methodology
Because live Search Console history isn't fully synced yet, these curves and totals are a temporary preview—same layout we'll use once onboarding finishes. Check back: figures refresh automatically when daily sync replaces preview rows with real Google data. Published stories are indexed in the case study index; methodology matches the semantic SEO operating system guide.