Semantic SEO Case Study : onetilt.fr

Recruitment · BTP (construction) · GSC data

Search Console benchmarks synced with Topical OS.

Real Google Search Console metrics from stored snapshots, updated daily when sync runs.

Last 90 days vs previous 90 days

Compares the most recent 90 day rows in our database to the 90 day rows before that. Higher clicks and impressions and lower position are “good”.

Clicks (sum)
Previous 90d
212
2025-11-04 → 2026-02-01
·
Last 90d
2
2026-02-02 → 2026-05-02
-99.1%
Impressions (sum)
Previous 90d
13,899
2025-11-04 → 2026-02-01
·
Last 90d
172
2026-02-02 → 2026-05-02
-98.8%
Avg. position
Previous 90d
38.03
2025-11-04 → 2026-02-01
·
Last 90d
12.43
2026-02-02 → 2026-05-02
−25.59 ptslower is better
Avg. CTR
Previous 90d
1.08%
2025-11-04 → 2026-02-01
·
Last 90d
0.59%
2026-02-02 → 2026-05-02
-44.9%

12 months : numbers + trend in each card

Clicks
933
Sum · 2025-05-06 → 2026-05-02 · 362 days
vs prior 90d: -99.1%
05-0606-2008-0409-1811-0212-1701-3103-1705-0105-02
Impressions
65,033
Sum · same window
vs prior 90d: -98.8%
05-0606-2008-0409-1811-0212-1701-3103-1705-0105-02
Avg. position
30.30
Daily average (lower is better)
vs prior 90d: −25.59 pts(lower is better)
05-0606-2008-0409-1811-0212-1701-3103-1705-0105-02
CTR
1.18%
Daily average CTR · chart in %
vs prior 90d: -44.9%
05-0606-2008-0409-1811-0212-1701-3103-1705-0105-02

CTR line is daily CTR as a percent (not 0–1). Position is the daily average rank in Google (lower = better). The colored line under the headline is last 90d vs previous 90d when we have 180+ days; the chart is the full daily series in the window above.

GSC sync snapshot (first validation)

Charts reflect whatever Google reports for the verified Search Console property; job-board and localized queries often dominate impressions.

The challenge

1

Recruitment sites blend job listings, guides, and branded pages : interpret splits carefully.

2

Seasonality and hiring cycles move clicks faster than classic content sites.

3

Lead quality and placements are not visible inside Search Console.

What Topical OS did

1

Connected onetilt.fr to the shared case-study GSC sync.

2

Tracked daily search clicks, impressions, CTR, and average position.

3

Surfaced top landing URLs from latest snapshots plus 90d page totals when synced.

Key results

1

Transparent QoQ view for recruiting SEO performance.

2

Consistent methodology with other public case studies on Topical OS.

3

No fabricated placement or revenue metrics : GSC facts only.

Top pages (latest day in data: 2026-05-02)

Whole site, last 90d vs previous 90d (same window as the chart section): clicks -99.1%, impressions -98.8%, CTR -44.9%, avg. position −25.59 pts (lower is better)

Per-URL 90-day totals come from Search Console (dimension page) for the same last-90 / previous-90 date ranges as the table above, and are saved on each case-study GSC sync. This list is ranked by a single day in GSC, so a URL can be “top 10 for one day” but still be outside the ~2,000 pages we keep per 90-day window. Check each card below.

Market

French recruitment firm focused on construction (BTP), green space, and maintenance roles : strong Île-de-France footprint

Target buyers

Candidates and employers hiring field and technical roles (CDI, CDD, temporary work).

Methodology

Charts use the Search Analytics date dimension. Per-URL 90-day blocks use the page dimension: Google returns total clicks and impressions in each date range, and we save them on each case-study sync. The site-level quarter comparison still uses 90+90 day rows from the same daily table. Where noted, the numbered snapshot section references an earlier capped export window—not the full daily series shown in the charts. Qualification rules live in the case study index; the methodology stack is the semantic SEO operating system.

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