Semantic SEO Case Study : onetilt.fr

Recruitment · BTP (construction) · GSC data

Search Console benchmarks synced with Topical OS.

Real Google Search Console metrics from stored snapshots, updated daily when sync runs.

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GSC sync snapshot (first validation)

Charts reflect whatever Google reports for the verified Search Console property; job-board and localized queries often dominate impressions.

The challenge

1

Recruitment sites blend job listings, guides, and branded pages : interpret splits carefully.

2

Seasonality and hiring cycles move clicks faster than classic content sites.

3

Lead quality and placements are not visible inside Search Console.

What Topical OS did

1

Connected onetilt.fr to the shared case-study GSC sync.

2

Tracked daily search clicks, impressions, CTR, and average position.

3

Surfaced top landing URLs from latest snapshots plus 90d page totals when synced.

Key results

1

Transparent QoQ view for recruiting SEO performance.

2

Consistent methodology with other public case studies on Topical OS.

3

No fabricated placement or revenue metrics : GSC facts only.

Market

French recruitment firm focused on construction (BTP), green space, and maintenance roles : strong Île-de-France footprint

Target buyers

Candidates and employers hiring field and technical roles (CDI, CDD, temporary work).

Methodology

Charts use the Search Analytics date dimension. Per-URL 90-day blocks use the page dimension: Google returns total clicks and impressions in each date range, and we save them on each case-study sync. The site-level quarter comparison still uses 90+90 day rows from the same daily table. Where noted, the numbered snapshot section references an earlier capped export window—not the full daily series shown in the charts. Qualification rules live in the case study index; the methodology stack is the semantic SEO operating system.

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