Semantic SEO Case Study : sneak-officialstore.com

E-commerce · Footwear · GSC data

Search Console benchmarks synced with Topical OS.

Real Google Search Console metrics from stored snapshots, updated daily when sync runs.

Last 90 days vs previous 90 days

Compares the most recent 90 day rows in our database to the 90 day rows before that. Higher clicks and impressions and lower position are “good”.

Clicks (sum)
Previous 90d
29,435
2025-11-04 → 2026-02-01
·
Last 90d
38,684
2026-02-02 → 2026-05-02
+31.4%
Impressions (sum)
Previous 90d
2,660,379
2025-11-04 → 2026-02-01
·
Last 90d
3,138,697
2026-02-02 → 2026-05-02
+18.0%
Avg. position
Previous 90d
7.38
2025-11-04 → 2026-02-01
·
Last 90d
7.13
2026-02-02 → 2026-05-02
−0.25 ptslower is better
Avg. CTR
Previous 90d
1.11%
2025-11-04 → 2026-02-01
·
Last 90d
1.23%
2026-02-02 → 2026-05-02
+11.3%

12 months : numbers + trend in each card

Clicks
106,449
Sum · 2025-05-06 → 2026-05-02 · 362 days
vs prior 90d: +31.4%
05-0606-2008-0409-1811-0212-1701-3103-1705-0105-02
Impressions
9,861,673
Sum · same window
vs prior 90d: +18.0%
05-0606-2008-0409-1811-0212-1701-3103-1705-0105-02
Avg. position
8.05
Daily average (lower is better)
vs prior 90d: −0.25 pts(lower is better)
05-0606-2008-0409-1811-0212-1701-3103-1705-0105-02
CTR
1.07%
Daily average CTR · chart in %
vs prior 90d: +11.3%
05-0606-2008-0409-1811-0212-1701-3103-1705-0105-02

CTR line is daily CTR as a percent (not 0–1). Position is the daily average rank in Google (lower = better). The colored line under the headline is last 90d vs previous 90d when we have 180+ days; the chart is the full daily series in the window above.

GSC sync snapshot (first validation)

First validation may use capped Search Console exports. Live charts use the daily date series from GSC after sync, not a single export row limit.

The challenge

1

Ecommerce sites spike on launches; short windows can overstate or understate QoQ moves.

2

Product URL churn can fragment page-level history unless templates stay stable.

3

No revenue or cart data in Search Console : only search clicks and impressions.

What Topical OS did

1

Linked sneak-officialstore.com to the public case-study GSC pipeline.

2

Stored daily aggregates for impressions, clicks, CTR, and average position.

3

Built top-pages views from Search Analytics page dimension snapshots.

Key results

1

QoQ tiles summarize last 90d vs prior 90d from stored daily rows.

2

Twelve-month mini-charts reflect the same daily table.

3

Per-URL 90d metrics appear when page-window sync completes.

Top pages (latest day in data: 2026-05-02)

Whole site, last 90d vs previous 90d (same window as the chart section): clicks +31.4%, impressions +18.0%, CTR +11.3%, avg. position −0.25 pts (lower is better)

Per-URL 90-day totals come from Search Console (dimension page) for the same last-90 / previous-90 date ranges as the table above, and are saved on each case-study GSC sync. We don’t have 90-day per-page GSC data stored for this site’s current window yet—run a case-study backfill or the daily case-study job to populate the database.

Market

Official sneaker / footwear ecommerce storefront

Target buyers

Shoppers searching product drops, sizing, and brand-trust queries.

Methodology

Charts use the Search Analytics date dimension. Per-URL 90-day blocks use the page dimension: Google returns total clicks and impressions in each date range, and we save them on each case-study sync. The site-level quarter comparison still uses 90+90 day rows from the same daily table. Where noted, the numbered snapshot section references an earlier capped export window—not the full daily series shown in the charts. Qualification rules live in the case study index; the methodology stack is the semantic SEO operating system.

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